Meet Sue: Founder, creator , Mum… champion multi-tasker

"My three boys are the inspiration behind FOR; Fletcher, Oliver and Riley (FOR). They inspired the business, and the name.

After studying skincare 25 years ago my love for good quality and effective skincare products began. I feel incredibly lucky that as a woman I have always had access to so many amazing products and brands make me look and feel my best! Working within the wellness and beauty industry and as my boys grow into young men it has became starkly obvious to me that the case isn’t the same for them.

The range is a reflection of my own boys needs for skincare and as their needs change, I find new solutions and create new products. It’s exciting for me as a mother of 3 boys, Aunt to countless nephews and a business owner to watch my products and boys grow together – and they grow so fast!

So watch this space for men’s products sooner rather than later.

For shamelessly good-looking skin

Here’s the thing for problem-prone, hormonal or starting to change skin, effective specific skincare can make a huge difference. Finally, a range that’s just as effective, but especially made for boys with natural active ingredients.

Creating nag-free, happy mornings in every home… you’re welcome

An uncomplicated daily skin routine. FOR makes skincare for the lads manageable, few steps, minimal fuss and clearly visible results.